Our Story
Conceived by Brett Potgieter and produced locally in South Africa, the Increda-Peg is more than just a product; it's a story of innovation, resilience, and sustainability. In the last few years, it has revolutionised the clothing peg industry of South Africa while recycling more than twenty tons of plastic.
Sharing packets with local yacht owners
As the sons of Increda-Peg's inventor, we've experienced this journey firsthand and are excited to share it with you. Our father's visionary approach to innovation and efficiency shaped our childhood, turning our dinner table into a hub of engaging discussions filled with 'what-ifs' and 'why-nots.'
Brett and his right hand man
One discussion sparked the creation of the Increda-Peg, starting with the 'multi-hook' design. After months of brainstorming and prototyping, we launched the product and rebranded it for nationwide markets, partnering with digital platforms like Facebook and Instagram. This vibrant new image marked the start of many weekends spent embracing markets, while our digital presence also flourished.
Our team hard at work
Despite having a unique product, making sales was a challenge since people didn't realize they needed our unusual clothing peg. Demonstrating its benefits was essential. Gradually, our family-led initiative grew into a nationwide network of salespeople, gaining traction and resonating with South Africans. As we expanded offline, we also strengthened our online presence, receiving encouraging support for our small business. However, the COVID-19 pandemic disrupted our primary revenue source—markets. In response, we seized the opportunity to focus on our online strategy, mastering Facebook's ad platform and turning a potential setback into a significant advantage.
Increda-Peg landing in spar
Today, our website reflects our resilience during COVID-19, bolstered by your heartwarming support. We’ve proudly recycled over 20 tons of plastic, and this number continues to grow thanks to you. We deeply appreciate your ongoing support—our journey wouldn't be the same without you.